Serious Creativity: Using the power of Lateral Thinking to create new Ideas [Edward De Bono] on scottdwebgraphics.com *FREE* shipping on qualifying offers.4/4(11). serious creativity Download serious creativity or read online here in PDF or EPUB. Please click button to get serious creativity book now. All books are in clear copy here, and all files are secure so don't worry about it. This site is like a library, you could find million book here by using search box in the widget. Serious Creativity. FIRST EDITION Designed by Joan Greenfield Library of Congress Cataloging-in-Publication Data de Bono, Edward, Serious creativity: using the power of lateral thinking 10 create new ideas I by Edward de Bono. p. ern. Includes index. ISBN 1. Creative thinking- 5/5(14). Mar 04, · Open Library is an initiative of the Internet Archive, a (c)(3) non-profit, building a digital library of Internet sites and other cultural artifacts in digital scottdwebgraphics.com projects include the Wayback Machine, scottdwebgraphics.com and scottdwebgraphics.com An article by Edward de Bono Serious Creativity will seem a contradiction in terms for many people. Everyone knows that creativity has to be fun, lively, and crazy - so how can we have serious creativity? It is precisely this misconception about creativity that has done so much damage and has held back the development of creativity for at least.
That is how perception works and life would be totally impossible if the brain were to work differently. So science has caught up with what was a conceprual model. There is the belief that that is all that needs doing. The nexr step has to be related and logically derived from where you are ar this moment. As a result of this confusion we believe that to teach creativity we must teach people to behave like artists. If, somehow, we manage to cross over from the main track to the side-track then we can track back [0 the starting point and get our creative "insight" or new idea as suggested in Figure 1.
Continuing my medical research at Harvard, I was working on the complicated way in which the body regulated blood pressure and the general integration of systems in the human body. Pel-type of building. I gave them some training in lateral thinking. It is a very important point because much of the so-called "training" in creativity in North America is directed towards "freeing" people up and "releasing" the innate potential for creativity that is believed to be there. There are times when creativity needs to be brought in as a tool in order to achieve some quality objective.
It is difficult to condemn brainstorming because it has some value and does sometimes produce results; but, in my experience, it is old-fashioned and inefficient. Working within a style can give a stream of new products which are new because they all partake of the same new style. If you want to catch a plane from New York to London you had better check the timetables or ask your travel agent to do this for you. Here the concept comes before the data-though it may have been suggested by previous data. If, somehow, we manage to cross over from the main track to the side-track then we can track back [0 the starting point and get our creative "insight" or new idea as suggested in Figure 1. In the example of Benetton given earlier in the book, the driving concept was "flexibility. In fact, Professor Murray Gell Mann, who got his Nobel prize for discovering the quark, once told me that in The Mechanism of Mind I was describing certain types of systems eight years before mathematicians got around to dealing with them.